Mastering Model Calls: The Essential Guide to Growing Your Photography Business

Running model calls is one of the most effective ways to build your portfolio, attract ideal clients, and gain confidence as a photographer. But it’s not just about taking free pictures—it’s about turning those free sessions into valuable opportunities that help grow your business.

I’ve been where you are—starting out, looking for ways to fill my portfolio, and feeling like I had to give away my work. But over time, I learned that model calls, when done right, could be so much more than free sessions. They could be an investment in my business.

In this guide, I’m going to walk you through the steps to run successful model calls that not only help you build your portfolio but also create buzz for your brand, attract your dream clients, and set the stage for higher-paying bookings.

Let’s dive in!

How Model Calls Helped Me Build My Photography Business

When I first started my photography journey, I did a lot of free sessions. Honestly, I didn’t know any better at the time. But looking back, those free sessions—especially model calls—were some of the best decisions I made for my business.

Why? Because they gave me hands-on experience, allowed me to explore different styles, and helped me build a portfolio that eventually attracted paying clients.

If you’re just getting started and don’t have a strong portfolio yet, model calls can help you gain that essential experience. They’re also a fantastic way to show potential clients exactly what you’re capable of.

Why Model Calls Work for Photographers

You might be wondering, "Why offer free sessions when I could be charging clients from the start?" Here’s why:

1. Model calls give you the opportunity to curate content that speaks directly to your ideal clients. You’re in control of the style, location, and feel of the shoot, ensuring that it matches the kind of work you want to showcase.

2. You Attract Clients Who Are Ready to Invest. Model calls help generate excitement around your brand. When done well, they create a buzz that spreads, bringing more attention to your work. And once you’ve captured the type of images your ideal clients are looking for, you’ll be able to charge higher rates as you build your credibility.

3. They Give You Real-World Experience. Model calls allow you to practice your craft without the pressure of meeting client expectations. That’s the beauty of it! You’ll improve your skills and refine your style without feeling like you're on the clock for a paid session. This is priceless experience that will serve you well in the future.

How to Run a Model Call Like a Pro

Let’s get down to the nitty-gritty! Here’s how to run a successful model call that helps you grow your business and build your portfolio.

1. Define Your Goal

Before jumping into a model call, be clear about what you want to achieve. Are you focusing on maternity, weddings, families, or another niche? Having a clear goal helps you target the right participants and align your shoots with the type of work you want to showcase.

2. Set Your Terms and Value

Here’s where things get a little tricky, but trust me, you’ll want to get this part right. Decide what’s included in the session—how many photos will you offer? Will you be including prints, or is it all digital? Remember, model calls should offer value to you and your participants, so don’t give away too much.

Pro Tip: Keep it simple but valuable. Offer a free session with limited edited images and a clear option to purchase additional photos after the session.

Want more guidance on how to price and structure your model call sessions?

My Pricing Guide will give you the exact steps to ensure you’re maximizing your income while still providing value to your participants.

3. Create a Compelling Call to Action

Once your terms are set, it's time to craft your call to action. Be sure to get people excited about participating. Explain why the session is exclusive and limited—this will increase demand.

For example:

“I’m looking for 3 couples to model for a creative photoshoot. This is a free session, and you’ll receive 5 edited images to cherish. Apply now to reserve your spot!”

4. Promote Your Model Call Smartly

Don’t just post in random groups. Promote your model call in places where you already have an audience—your Instagram, Facebook page, or even an email newsletter. Consider creating a private group or broadcast channel for people to get exclusive access to your offers. Building your own community makes people feel special and builds excitement.

How Model Calls Can Generate Income for Your Business

Now, you might be asking:

“How do I make money off these free sessions?”

Great question!

Here’s how:

1. Offer Upsells After the Session

During your model call, provide participants with free digital images but make sure there’s an opportunity to upsell. Whether it’s additional digital images, print packages, or albums, you can easily turn these free sessions into profitable opportunities.

2. Create Exclusive Packages for Model Call Participants

Once your model call is over, offer exclusive packages for purchasing additional images. You can even give them a limited-time discount to create a sense of urgency. This is a great way to generate extra income without having to do more work.

3. Build Relationships and Client Loyalty

Model calls are not just about quick profits—they’re about building long-term relationships. Provide an excellent experience, and your model participants are likely to book you again or recommend you to others. This leads to repeat clients and referrals, creating a sustainable business.

Conclusion: Model Calls = More Than Just Free Sessions

Model calls can be a powerful tool for photographers at any level. They help you build your portfolio, refine your craft, and attract paying clients. But the real magic happens when you apply a strategic pricing plan and upselling techniquesto your model calls. That’s how you turn free sessions into lucrative opportunities.

Ready to start profiting from your model calls? I walk you through how to price, upsell, and convert these free opportunities into business-building sessions in my Photography Pricing Guide.

Let’s Chat!

I’d love to hear your thoughts and answer any questions you might have about running model calls. Join my Facebook Group to connect with other photographers and get the support you need as you grow your business. Let’s learn and grow together!